With an original thematic channel concept and access to a substantial library of unique content, the founders of the Drive-in Movie Channel were looking for a broadcast quality, future-proofed and flexible cloud playout solution able to offer a fast and easy launch from a centralised cloud-based platform, across Europe. Start-up broadcasters and content owners such as the Drive-In Movie Channel face the challenge of delivering professional, industry-standard channels while avoiding cumbersome commitments associated with hardware-based playout solutions, whether in-house or wrapped up in playout solutions from service providers (often hosting the same hardware).
Veset Nimbus is an ideal solution for content owners such as the Drive-In Movie Channel. Starting with a demo channel using Veset Nimbus, using a low-cost, non-redundant playout, the Drive-In Movie Channel was able to secure its first distribution contract with Bouygues Telecom, one of France’s main IPTV platforms. The channel was then able, within hours, to move to a redundant playout (1+1) configuration with a high SLA and to deliver the feed using Zixi to Paris-based IP hub Arkena. As the Drive-In Movie Channel looks to expand its operations, Veset is ready to launch new playout instances with minimal lead time using the channel’s existing cloud-based content library, delivering to new platforms and regions with zero additional hardware. In addition, the Drive-In Movie Channel broadcasts with multiple audio tracks and subtitles and features dynamic multi-layer graphics, driven by metadata extracted from the schedule, all of which are supported as standard by Veset NImbus.
The Drive-In Movie Channel business benefits from the low cost and flexibility offered by the Veset Nimbus cloud-based solution. The channel can quickly scale up without any operational headaches and with no additional ordering, delivery and installation of hardware: similarly, the channel can also scale down if required. Veset Nimbus adds value by reducing potential loss and risks associated with investment or commitments to playout infrastructure.