ITB was looking to expand into new geographies but wanted to avoid relying on old playout solutions which have reached the end of the development cycle. Advanced in its in-house development capabilities, the ITB tech-savvy team was looking for a modern cloud playout system which ITB could integrate easily into its existing workflow. In particular, ITB was keen to be able to integrate with internal MAM and scheduling systems which could handle playout efficiently with minimal human interaction and errors.
ITB was looking to expand in Europe and also enter a new market in Vietnam, delivering to a state-controlled broadcaster VTV. Flexibility of Veset Nimbus allows the company to explore attractive but often uncertain business opportunities in a cost-efficient manner without making investments or long term commitments on technology side. And using AWS EC2 & S3 services, among others, allowed them to leverage fully redundant cloud infrastructure.
The InTheBox.TV (“ITB”) is an Eastern European broadcaster with a portfolio of a dozen TV thematic channels covering various audience niches, from documentaries, talk shows, inspiring TV series, fitness, music, science, nature and wildlife.
