April 1, 2025
NAB 2025 is nearly here, and the Veset team are ready and raring to go for a show full of fantastic opportunities and plenty of new faces. Over the past year, the team at Veset have been busy at work with various exciting projects, including new partnerships and innovations in cloud playout and ad tech, and we can’t wait to share them all with you.
Why should you visit Veset at NAB 2025? We’re so glad you asked – let’s discuss some of the main reasons why you don’t want to miss us at the show.
Ina very exciting development, Gatis Gailis, CEO and Martins Magone, CTO, together with friends from MainConcept, will be hosting a panel at the Broadcast Engineering and IT Conference (BEITC) on ‘How to Use JPEG XS toTransform Live TV’, on Monday 8th April from 2:00pm at W222-2223. Joined by Thomas Kramer, the panel promises to be insightful, detailing the role of JPEG XS, how it can benefit live, content-focused and high-demand cloud playout workflows and the challenges to watch out for as it becomes more widely adopted across the industry.
We can’t wait to see Veset on the big stage – make sure to book a slot in your myNAB planner before all of the slots are gone!
We’re delighted to have the opportunity to work with a number of influential broadcasters from across the globe, most recently partnering with a major state broadcaster in Asia to help operate multiple channels as it makes a decisive shift to fully migrate to the cloud. We have also had the opportunity to work with a Japanese media organisation to integrate JPEG XS and Multiview with Veset Nimbus – making Veset one of the few cloud playout providers to offer this integration!
This past year, we have worked hard to offer high-quality, easy to integrate cloud-playout solutions, building some valuable partnerships and future-proofed workflows along the way. At NAB 2025, we are looking forward to demonstrating the work from our recent partnerships and having more insightful conversations with industry professionals.
With the launch of Veset AdWise in early 2024, the Veset team have been working hard to innovate and evolve its ad tech and cloud playout solutions going into 2025. Over the past few years, the contextual advertising industry has seen influential and potentially permanent shifts, with economic headwinds affecting providers and vendors in all areas. Veset AdWise uses ad-insertion features such as server-side-ad-insertion (SSAI) for minimised interruption to the viewing experience, making it ideal for contextual advertising scenarios, such as live events, streaming and even short form content and creator economy applications.
At NAB 2025, the Veset team will be demonstrating the benefits of Veset AdWise for cloud-based content workflows, which is ideal for content providers as contextual advertising takes off in the industry.
Fancy meeting us at NAB? Book a slot here and join us on booth W3221 for a coffee to discuss your workflow.
