TV broadcasting has changed dramatically in recent years. From distribution of a limited number of channels via terrestrial or pay TV, to a world where seemingly endless linear channels and on-demand services are broadcast to multiple platforms and viewed by audiences across multiple devices. Operations have become more complex as broadcast workflows have broadened to include integrations with a variety of specialist vendors and toolsets, and cloud-based infrastructure has been adopted in place of traditional on-premises hardware.
As the market has evolved and competition has increased, many content owners and broadcasters find themselves under enormous pressure. The rising demand has required channel operators to continuously adapt and improve their services, quickly launching new services and deploying additional platforms to remain competitive. In this blog, we’ll explore some of the key considerations when managing multichannel playout.
Multichannel broadcasting is no walk in the park
Playout has become ever more complex as more sources, formats and distribution methods have been added to the mix. The playout of a single channel typically involves managing ingest feeds, media content, scheduling live and VOD programmes, overlaying graphics, managing ad insertion, and of course monitoring. Naturally, the complexities encountered when managing a single channel are magnified when managing multichannel playout because the broadcaster is having to juggle all the complexities of playout for multiple channels concurrently. Therefore, it is so important to have a powerful and effective playout solution in place.
Flexible approach required
The fast moving and increasingly competitive nature of the industry requires a highly flexible approach to channel management. There is no room in the industry for a media company which does not continually update and improve its offering. Not only do broadcasters need to be able to quickly adapt their channels on the fly, but they also need to be able to quickly launch new channels so they can grow their audience reach. Likewise, if there is no longer a business need in place for a channel to operate, a broadcaster needs the ability to quickly close that channel off without impacting other channels. Responding quickly to market forces and business needs is a critical requirement for success in the broadcasting world.
Importance of intuitive and simple UI
Basic playout platforms don’t have the advanced features needed to manage the complexities of a multichannel operation. For that reason, it is important to ensure that advanced features and functionalities integrate seamlessly with simple user interfaces (UI). The importance of a user-friendly, intuitive UI can’t be overlooked; as more channels are launched and workflows become more complex, UI becomes even more important.
Automate for efficiency
The ability to automate certain tasks, such as ingest and QC verification, is an integral part of managing a multichannel playout effectively. By automating repetitive and time-consuming tasks, the operator’s time is freed up to carry out more complex activities, such as manual scheduling which is required when broadcasting live events with moveable timelines.
Intelligent management and analytics tools
With all broadcast processes, it is important to be able to optimise workflows for efficient working. Playout is no exception, and the need for intelligent management and advanced analytical tools becomes even more critical with a multichannel operation.
Veset’s SaaS cloud playout platforms offer flexible, economical scheduling and playout that allows multiple channels to be managed effectively and easily.
Veset is exhibiting at IBC in Amsterdam from September 9th –12th and would love to talk to you and answer any questions you may have about managing multichannel playout. Arrange a meeting with us to find out more:
https://www.veset.tv/events/meet-us-at-ibc-2022
