AdWise: ad breaks over a live feed, without cutting away

AdWise squeezes the live picture to make room for an ad, so viewers keep watching the event while the ad plays. An operator triggers pre-configured ad breaks during the event. AdWise runs on the Veset Nimbus backend.

A live football match squeezed to the left of the screen while an ad plays on the right
Illustration of a squeeze-back ad break during a live match. Footage and ad are example content.

How an ad break runs

  1. Prepare

    Ad breaks are set up before the event, with the ad and the layout that squeezes the live picture.

  2. Trigger

    During the event, an operator triggers a pre-configured break when the moment is right.

  3. Squeeze back

    The live picture shrinks to make room and the ad plays beside it. The event stays on screen.

Built on Veset Nimbus

  • Same inputs and outputs

    AdWise takes the same live inputs and delivers the same outputs as Veset Nimbus.

  • 1+1 redundancy

    AdWise can run as two synchronised playouts with the same outputs, like Nimbus. Your receiver chooses the feed.

  • Graphics editor

    Layouts and graphics are built in a graphics editor like the one in Nimbus.

  • Where to buy

    Directly from Veset, or as an offer on AWS Marketplace.

Frequently asked questions

What is AdWise?

A smaller Veset product on the Veset Nimbus backend. An operator triggers pre-configured ad breaks over a live feed, and the live picture is squeezed to make room for the ad instead of cutting away.

How is AdWise different from Veset Nimbus?

Nimbus plays out 24/7 channels from a schedule. AdWise is for ad breaks during a live event, triggered by an operator. Both use the same inputs, outputs and redundancy options. See the Nimbus platform.

What kind of events is it for?

Live feeds where cutting away to a full-screen break would lose viewers, for example live sports.

Does Veset sell the ads?

No. Veset doesn't sell ads or take a revenue share. You bring the ads and keep the revenue.

How can I buy AdWise?

Directly from Veset, or on AWS Marketplace. Tell us about your event and we'll send a quote.

See AdWise on your live feed

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